https://youtu.be/BtgO6JFtYSo?si=Ul-9HYNFqTO9jJhO
Delivered at its fastest speeds ever for Prime members in 2024.
Delivered over 65% more items to U.S. Prime members the same day or overnight than in Q4 2023.
Held a record-breaking Black Friday Week and Cyber Monday deal event that was also the largest ever for independent sellers in Amazon’s store.
Was named lowest-priced U.S. retailer by Profitero for the eighth year in a row. The study found Amazon’s online prices were an average of 14% less than other major U.S. retailers.
Launched Amazon Haul, a new shopping experience in Amazon’s U.S. shopping app and mobile site, with ultra-low prices.
Drew 50 million worldwide viewers to Red One in its first four days, making it Amazon MGM Studios’ most-watched film debut ever on Prime Video.
Finished third season of Thursday Night Football on Prime Video with a full-season average of 13.2 million viewers according to Nielsen—an 11% increase over 2023—and a peak of 24.7 million during the Wild Card playoff game between the Steelers and Ravens.
Had the biggest Q4 for Kindle device sales in over a decade, with a new lineup of Kindles driving a 30% year-over-year increase in devices sold.
Held 13th AWS re:Invent with 55,000+ in-person attendees and 1.8 million livestream viewers.
Announced a plethora of new AWS capabilities, including:
Amazon Nova: Amazon’s own family of foundation models that compare favorably in intelligence against the leading models in the world, but offer lower latency, lower price, and integration with key Bedrock features like fine-tuning, model distillation, knowledge bases, and agentic capabilities. Thousands of customers are already using Nova, including Deloitte, SAP, Robinhood, Palantir Technologies, Dentsu Digital, AppFolio, Fortinet, Trellix, 123RF, Envato, Pattern, and Ativion. (Check out the video below, which was created using Amazon Nova.)
General availability of Trainium2: EC2 Trn2 instances, powered by Trainium2 AI chips, offer 30-40% better price-performance than current generations of GPU-based instances.
Trainium2 UltraServers: A new type of EC2 Trn2 offering using ultra-fast networking to connect four Trn2 servers into an extra large server, enabling even faster training and inference on AWS.
Project Rainier: A collaboration with Anthropic using hundreds of thousands of Trainium2 chips to build the world’s largest AI compute cluster.
New leading foundation models in Amazon Bedrock from DeepSeek, Luma AI, and poolside.
Amazon Bedrock Marketplace, where customers can choose from over 100 popular models.
New features for Amazon Bedrock, including Prompt Caching, Intelligent Prompt Routing, and Model Distillation, all of which help customers achieve lower cost and latency in their inference.
New Amazon SageMaker AI features, including the ability to manage costs and prioritize which workloads should receive capacity when budgets are reached.
New Amazon Q Transformations that make it easy to move from Windows .NET applications to Linux, VMware to EC2, and accelerates mainframe migrations from multi-year to multi-quarter efforts.
Amazon Aurora DSQL: The fastest distributed database with 99.999% multi-Region availability, virtually unlimited scalability, strong consistency, zero infrastructure management, PostgreSQL compatibility, and 4x faster reads and writes vs. other popular distributed SQL databases.
S3 Tables, making S3 the first cloud object store with fully managed support for Apache Iceberg.
S3 Metadata, automatically generating queryable metadata, simplifying data discovery, business analytics, and real-time inference to help customers unlock the value of their data in S3.
The next generation of Amazon SageMaker, which brings together all of the data, analytics services, and AI services into one interface to do analytics and AI more easily at scale.
Signed new AWS agreements with the U.S. Army, Intuit, PayPal, Norwegian Cruise Line Holdings Ltd., Northrop Grumman, Medtronic, The Guardian Life Insurance Company of America, Reddit, Japan Airlines, Baker Hughes, The Hertz Corporation, Redfin, Chime, and Asana.
Announced GROW with SAP on AWS to help customers rapidly deploy SAP’s enterprise resource planning.
Launched AWS Asia Pacific (Thailand) and AWS Mexico (Central) Regions.
Supported California wildfire relief efforts with over 500,000 essential items delivered through Disaster Relief by Amazon, AWS cloud technology to help emergency responders, and $10 million in donations.
Supported communities hit by flooding in southern Spain by donating and delivering more than 265,000 essential items.
Ranked No. 3 on Fortune magazine’s World’s Most Admired Companies list.
Won awards for advancement in workplace health and safety from Brandon Hall Group, the Network of Employers for Traffic Safety, and Verdantix.
Was named the world’s largest corporate purchaser of renewable energy by Bloomberg NEF for the fifth straight year, with more than 600 wind and solar projects globally.
Posted by :
Farih Khafiyyan
February 7th, 2025
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